Problem
“Consideration” is precisely why Yamo partnered with SAB – to help their online outwit and outlast, the competition, all while driving direct response to cover the cost of advertising – and then some.
Solution
We customize this mix for every market – here just a few of the factors considered when determining the right mix:
Challenges unique to the market, such as high competition, declining ticket averages, projected comp hurdles
The potential reach/volume of online users in Yamo’s trade areas
The cost to advertise in a specific market, and the trend of that cost throughout the calendar year (where & when can we invest money most efficiently)
Ongoing performance insights – we constantly shift ad spend to the most efficient media based on the data
Challenges unique to the market, such as high competition, declining ticket averages, projected comp hurdles
The potential reach/volume of online users in Yamo’s trade areas
The cost to advertise in a specific market, and the trend of that cost throughout the calendar year (where & when can we invest money most efficiently)
Ongoing performance insights – we constantly shift ad spend to the most efficient media based on the data
Product and order information
Customer may know how they order and sure about the products they choose.
Create package. Easy to choose.
We give the customer some options to choose and woth to buy.
Results
Not only did each consideration tactic pay for itself with a minimum return of 1:1, but the Native video tactic drove enough post-view orders to achieve nearly 4:1 ROAS. We established a mix within the video category that achieved both high reach at a low cost and high return.
320%
Increase in Online Revenue
48%
Conversion Rate Increase
211%
Website Traffic Increase
