The definition of "know, like, and trust" principle
The "know, like, trust" principle is a marketing concept that suggests that people are more likely to buy from someone they know, like, and trust.
To sell more using this principle, you should focus on building relationships with your customers. This can involve getting to know them and their needs, showing that you understand and can address their challenges, and building trust through your words and actions.
The “know, like, trust” factor
The "know, like, trust" factor is a concept that suggests that people are more likely to do business with someone they know, like, and trust. This means that if a customer has a positive relationship with a company or individual, they are more likely to make a purchase or engage in a business relationship.
Building "know, like, trust" is especially important in business because it helps establish credibility, rapport, and a sense of comfort with potential customers. When a customer knows, likes, and trusts a business, they are more likely to feel confident in the quality of the products or services being offered, and are more likely to make a purchase.
Know
"Know" refers to the awareness and understanding that a person has about a particular subject or entity. In the context of the "know, like, trust" principle, it means that your audience is aware of your company and has some understanding of what it does, what products or services it offers, and what makes it unique.
For example, if you are a small business owner and you have a website, social media presence, and have attended local networking events, your audience is likely to have some level of awareness about your company. They may have seen your logo, read about your products or services, or heard about your company from someone else.
In order to build "know, like, trust" with your audience, it's important to make sure that they have a clear understanding of your company and what you do. This can involve sharing information about your products or services, your values and mission, and your unique selling points.
By making it easy for your audience to learn about your business, you can help them get to know you and what you stand for, which can be the first step in building a positive relationship.
Like
"Like" refers to the positive feelings and affinity that a person has for a particular subject or entity. In the context of the "know, like, trust" principle, it means that your audience not only knows about your company, but they also have a positive opinion of it and feel a sense of connection or affinity towards it.
For example, if your audience is interacting with you more on social media and engaging with your posts, it could be a sign that they like your company and what you stand for. They might share your content with their own followers, or reach out to ask you questions or learn more about your products or services. This shows that they are interested in your company and want to build a relationship with you.
There are several ways you can build "like" with your audience:
- Show your personality
Share your values, passions, and interests with your audience. This can help them feel a connection to you and your business. - Be authentic
Be genuine and transparent with your audience. This can help them feel that they can trust you and that you are relatable. - Be helpful
Provide value to your audience by sharing useful information, resources, or advice. This can help them see you as a helpful and reliable source.
By focusing on building "like" with your audience, you can create a strong foundation of positive feelings and affinity that can help drive business growth and success.
Trust
"Trust" refers to the belief and confidence that a person has in the reliability, truth, or integrity of a particular subject or entity. In the context of the "know, like, trust" principle, it means that your audience trusts your company and believes that it is a reliable and trustworthy source for products or services.
For example, if your values align with those of your audience and they know how you can help them, they may be more likely to trust you. They may feel that they are in the right place and that you are the best source to meet their needs.
When a customer trusts you, they are more likely to make a purchase and become a loyal fan of your business. They may also be more likely to recommend you to others and engage with and share your content.
There are several ways you can build trust with your audience:
- Be transparent
Be open and honest with your audience about your products, services, and policies. - Provide value
Deliver high-quality products or services that meet or exceed your customers' expectations. - Be reliable
Follow through on your promises and commitments, and be consistent in your communication and actions. - Build credibility
Establish your expertise and credibility through your words and actions. This can involve sharing relevant and helpful information, and demonstrating your knowledge and skills.
By focusing on building “trust” with your audience, you can create a strong foundation of confidence and reliability that can help drive business growth and success.
Benefit from "know, like, trust"
There are several benefits to building "know, like, trust" with customers:
- Increased sales
Customers who have a positive relationship with a business are more likely to make a purchase or engage in a long-term business relationship. - Customer loyalty
Customers who trust a business are more likely to return for future purchases and recommend the business to others. - Positive reputation
A business with a strong "know, like, trust" factor is more likely to have a positive reputation, which can attract new customers and increase overall business growth.
Overall, the "know, like, trust" factor is an important aspect of building successful business relationships and increasing sales.
It is strategic to apply the "know, like, and trust" principle
By focusing on getting to know your customers, building rapport, and being transparent and trustworthy, you can create a strong foundation of "know, like, trust" that can help drive business growth and success.
Share your knowledge
Use your expertise to educate your customers and help them solve their problems. This can involve creating content (e.g. blog posts, videos, webinars) that provides valuable information and insights.
Build rapport
Show your customers that you care about them and their needs. This can involve personalizing your communication, being responsive and helpful, and showing genuine interest in their lives and businesses.
Be transparent
Be open and honest with your customers about your products, services, and policies. This can help build trust and credibility, and make it easier for your customers to make informed decisions.
By following these strategies, you can create a strong foundation of "know, like, trust" with your customers, which can help increase sales and loyalty over time.
Recap
It's important to remember that building "know, like, trust" with your customers is an ongoing process. It takes time and effort to establish a strong foundation of credibility, rapport, and positive feelings with your audience. But the rewards of building this foundation are well worth it.
When a customer trusts you, they are more likely to make repeat purchases and become a loyal fan of your business. They may also be more likely to recommend you to others, which can help you attract new customers and grow your business.
It's generally cheaper to sell to a customer who has already made a purchase from you than it is to attract and convert a brand new lead. This is because the customer already knows, likes, and trusts you, and is therefore more likely to make a purchase without the need for extensive marketing or persuasion.
