Blog posts are often an afterthought for many businesses.
They take time, they can be tricky to write, and needing an endless stream of fresh content can be overwhelming. They rarely seem worth the time.
With social media being a huge platform these days, it would be easy to assume that the humble blog post isn’t as important as it used to be.
In fact, blogs couldn’t be more relevant.
With more and more people working from home, self educating and reading, it's the perfect time for every business to have a blog and connect with their audience.
Blog posts provide a golden opportunity to grow your audience and boost your brand.
Here are just a few reasons you should be blogging.
- Search engines love blogs
Blogs are the perfect way to get your website more visibility. Because you’re creating unique, fresh, and valuable content regularly, you’re much more likely to perform well in the search engines. - Content you can use again and again
What’s not to love about that? Write something once and use it many times over. That’s the beauty of a value filled blog post. It isn’t limited to your website. Blog posts are perfect for sharing. They’re endlessly quotable too, so you have a goldmine of content for your social media pages. - Showcase your expertise
Blog posts let you display your expertise. This is fantastic for upping the trust factor with your customers. You’re conveying that you know what you’re doing, and you’re likely answering some burning questions for a potential customer who’s reading. This will immediately put them at ease when buying from you. - Keep your audience engaged
When you create fresh, unique and engaging content, your audience is going to feel more engaged. While social media is great for brief statements and conversation starters, blog posts allow you to expand on a subject. Because blog posts are so sharable, you’re creating another opportunity for your audience to recommend you to others.
These are just a handful of reasons the simple blog post shouldn’t be underestimated, and why every business needs one.
Are you ready to get writing?
You might read this and already feel overwhelmed by the idea of even starting a blog. If it’s something you are struggling with, we offer content creation services for business owners. If you’d like to chat more about it, you can book a time in my calendar here and I’d be happy to have a chat about starting a blog for your business.
