As we head towards a new year, it’s a time when people traditionally make New Year’s resolutions. These are typically focused on improving something in their lives or perhaps setting a goal.
But what about your business?
The new year is a perfect time to make some resolutions that help your business or perhaps to set some goals that you’d like to achieve over the coming year.
The first place to look at will be your website. Does it currently reflect what you are offering to your customers?
One of the most common things that we see with business websites is that the business adapts and changes, bringing forward new offers and opportunities to their customers. However, their website doesn’t change and the message can become a little disjointed.
Why not review your website in the eyes of potential customers and think about how it reflects your business? If you have a team, this could be an exercise that you work on together so that you get the benefit of multiple points of view.
It’s important to be critical here if necessary. You can only make changes when you’re open and honest about your website’s current position.
Where you see things that could be changed or aren’t clear for your target audience, there’s an opportunity for change. Make a list of these changes and then you can work on the list to refresh your website in the new year.
As well as your website, you should look at your marketing
What did you do this year to bring new customers to your business? Perhaps you invested in SEO or paid ads. What sort of Return on Investment (ROI) did these bring to you?
Take the time to look at the performance of your business. Look at the number of leads that you generated. How many of those leads converted into sales? What was the best performing marketing strategy that you used?
The new year gives you an opportunity to double down on the marketing methods that are working well for your business. For anything that isn’t working well, you can take stock and decide if it’s something that you want to continue with. Using your marketing budget effectively and responsibly will bring better results to your business.
Finally, you should set a financial goal for the new year
Certainly, this year, many businesses and industries will find that revenues are down. It’s completely understandable as we’ve seen a global pandemic caused havoc around the world.
How much revenue would you like to make next year? Write that down. If you like, you can split that into 12 and set a target for each month.
Make it the mission for you and your team to push towards those revenue goals in the new year.
In SAB, we help our clients to have a fresh start into a new year. Maybe it's a clear defined goal for the business, optimize the existing website, or create a new marketing strategy for a year ahead. Please let me know if you need some supports on that.
