How many clicks on your website does it take a potential customer to find important product / service details or your contact information?
You should be aiming for a visitor to find any information they need on your website, within 2-3 clicks. Typically this will be through clicks on your navigation menu or on your pages themselves.
With advances in technology, website visitors have unfortunately become more impatient. They expect to find the information that they need quickly and easily. If a user is unable to find what they need, they’re going to leave your website and visit a competitor instead.
One example of an important piece of information are the contact details for your business. If your business works with local customers who expect to reach you on the phone, you need to make sure your phone number is easy to find.
Make sure your telephone number is in the header of your website. It should be one of the first things that a potential local customer can see. If they need help right now, they can easily call you and speak to you or your team.
In addition, don’t forget about users on mobile devices. If you make your phone number clickable, they can tap on it and call your business directly from their smartphone.
Take the time to review your website and look for information that is hard to find. It’s crucial that you don’t have important information hidden away in the depths of your website.
Think about the products and services that you sell. What problems are they solving for your customers? This is the type of information that they’re typically looking for. They want to find out how to solve their problems and they’re looking for the best way to do this.
If you find a page that is difficult to access in 2-3 clicks, think about how you could improve it. Could the page be added to the navigation menu? Perhaps it’s a page that could be featured clearly on your homepage or another important page.
Taking the time to ensure your website content is easy to access and navigate will make your website visitors happier. They’ll spend more time on your website and they’ll be able to find the information they need. Ultimately, this can lead to more sales and enquiries for your business.
If you’d like some help with your website we offer a Website Audit service, which includes identifying hard to access content, as well as many other benefits. For more information you can book your free online meeting with me HERE.
