You know that ‘annoying’ email you get once a year, reminding you to renew your domain name? It’s actually one of the most important reminder emails that you’ll ever receive.
The domain name that you use for your website is a crucial asset for your business. It helps customers to find you, remember you and tell others about your business.
But what happens if you ignore the renewal reminders for your domain name?
The process will vary a little between domain providers and also by domain extension (.com, .id, .io etc). However, the basic principles remain the same.
If you don’t renew your domain name, the most obvious issue is that your website and emails will stop working. Customers won’t be able to visit your website and you’ll no longer be able to send or receive emails.
There will be a period of time where you’re still able to renew your domain name after it expires. At this point, you should still be able to renew at the standard yearly rate.
After this, your domain may still be able to be renewed, but there would be an additional redemption fee to pay. This can be many times higher than the standard yearly rate. For example, some providers will charge $100 or more for the redemption fee.
If you still haven’t renewed a domain name at this point, then your domain will now enter a stage known as ‘pending delete’. This is where the domain will either be sent to auction or where it will be deleted and available to anyone else to register.
The aftermarket for domain names is huge and there are a lot of investors who look for domain names that expire. Losing out to speculators and investors will often mean that your previously prized domain name is put up for sale for thousands of dollars or even billion of rupiah.
Thankfully, you can avoid having to face any of these struggles.
Firstly, you should never ignore the renewal notices from your domain registrar. When you receive these, log-in to your domain registrar as soon as possible and complete your renewal purchase.
Secondly, don’t forget that with most domain names, you can purchase multiple years at a time. So take the opportunity to renew your domain name for multiple years and ensure that you never face the horror of an expired domain.
P.S. If you want to secure your domain for lifetime and learn on how digital marketing can help your business, I’d be happy to discuss this with you. Please book a meeting with me using my calendar here.
