A digital product is a product that is delivered and consumed in a digital format, rather than a physical format. Examples of digital products include e-books, online courses, software, and digital art. By using break-even ads, businesses can promote their digital products to a targeted audience and recoup the cost of advertising while also turning a profit.
This strategy can be applied to any industry, as long as the business is able to identify the specific problems their customers are facing and offer a solution through a digital product.
When it comes to creating a digital product, you’ll want to provide a step-by-step process. Here’s a five-step process that we recommend.
Table of Contents
Product
An ebook is a digital book that can be read on a computer, tablet, or e-reader. Customers can benefit from an ebook by gaining access to valuable information in a convenient, portable format. They can also search for specific information within the book, make notes and highlight important passages.
A video tutorial is a step-by-step guide that demonstrates how to complete a specific task or learn a new skill. Customers can benefit from video tutorials by visualizing the process and easily pausing, rewinding, and repeating sections as needed.
A short course is a series of lessons that cover a specific topic in-depth. Customers can benefit from a short course by gaining a comprehensive understanding of a subject and having the opportunity to ask questions and receive feedback from the instructor.
A webinar is a live or pre-recorded seminar that can be attended online. Customers can benefit from a webinar by getting real-time information and interaction with the presenter, and also be able to ask questions and get answers in real-time.
These are just a few examples of digital products that businesses can create to help their customers solve specific problems. It's important to choose a product type that aligns with the business's expertise and target market.
Problem
Identifying a specific problem that customers are facing and providing a solution through a digital product is key to the success of a break-even ad campaign.
The business owner should conduct market research to find out what common problems their customers are facing, and then create a digital product that addresses that problem. The product should be something that can be completed in 60 minutes or less, as this is typically the amount of time that customers are willing to invest in a solution.
For example, a business that sells skincare products may find that customers are struggling with uneven skin tone. The business could create an ebook that provides tips and tricks for achieving a more even skin tone, including a step-by-step guide for a 60-minute skincare routine.
Another example is a business that provides career development services could find that customers are struggling with creating effective resumes and cover letters. The business could create a short course that covers the basics of resume and cover letter writing, including a template and a guide for customizing them in 60 minutes.
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By identifying a specific problem and providing a solution that can be completed in 60 minutes or less, the business owner can create a digital product that is highly valuable to customers and is likely to generate conversions.
Create
Creating a digital product can be intimidating for business owners who have never done it before. However, it's important to remember that the product doesn't need to be flashy or overly polished, it just needs to deliver what it promises to the customer.
One way for business owners to create a digital product is to work with a copywriter. A copywriter can help to flesh out the business owner's ideas and turn them into a compelling ebook, video tutorial, short course, or webinar. The copywriter can take care of the writing, editing, and formatting of the digital product, allowing the business owner to focus on other aspects of the project.
Another way for business owners to create a digital product is to use pre-existing templates or software. For example, there are many e-book creation software and templates that can be used to create professional-looking e-books with minimal design experience. There are also many online course platforms that allow you to create and host your own course with drag-and-drop functionality.
Ultimately, the most important thing is that the digital product provides value to the customer and helps them solve the problem they are facing. Business owners can always improve and refine their products over time, but it's important to get started and start testing the market to see what resonates with customers.
Publish
When the digital product is ready, the next step is to create a sales page. A sales page is a website or landing page that is specifically designed to sell a product. It should clearly communicate the value of the product and persuade visitors to make a purchase.
The anatomy of a sales page typically includes the following key elements:
- A headline that clearly communicates the value of the product
- A hero image or video that visually represents the product
- A list of features and benefits that explain what the product does and how it can help the customer
- Testimonials or social proof from other customers who have used the product
- A call to action (CTA) that encourages visitors to make a purchase
It is important to have a checkout system in place to process purchases. This can be achieved by using an e-commerce platform like Shopify, BigCommerce, or WooCommerce, which provides the necessary tools to sell digital products like ebooks, courses, and memberships. Automation can also be added so that the product is delivered automatically to the customer after purchase.
You must have a clear refund policy in place so that customers can get their money back if they are not satisfied with the product. By having a clear and easy-to-use checkout system and automation process in place, businesses can ensure that their customers have a seamless and positive buying experience.
Market
Once the sales page is live, the business owner is ready to market their new digital product. One effective way to market a digital product is through paid advertising, such as Google Ads or Facebook Ads. This allows the business owner to target a specific audience and reach potential customers who are actively searching for solutions to the problem the product addresses.
Another way to market the digital product is by offering it to existing customers. This can be done through email marketing, social media, or direct mail. Existing customers are more likely to trust and buy from a business they already have a relationship with, so it can be a valuable way to increase sales.
It's also important for business owners to include upsells at the checkout. Upselling is the practice of offering a more expensive or premium version of the product at the point of sale. This can increase the average order value and boost revenue. For example, if a business is selling an ebook on skincare, they could offer a premium version of the ebook that includes additional tips and a personalized skincare routine for an additional cost.
Overall, marketing a digital product takes planning, research, and testing. By identifying a specific problem and providing a solution in a digital product, and then promoting it effectively, businesses can increase conversions and recoup the cost of advertising while also turning a profit.
