Have you ever thought about using videos in your business?
Video is a great tool that helps you to provide a more personal approach to your audience. Your customers can get to know you and learn more about your business through the videos that you record.
The great thing about video is that you don’t have to be elaborate and create a professional production. In fact, this can often count against you if you just want to share something with your audience.
Videos that feel natural and personable can be considered more engaging. They can build a stronger connection with your customers and your audience across social media.
When it comes to social media, a simple video up to 60 seconds in length is an ideal way to connect with your followers. It’s enough time for you to share an important message but also not too long that your audience will lose interest.
Shooting video is a fast way of creating content. Almost everyone has a smartphone these days, so you’ve got a device capable of capturing high quality video at your fingertips.
It’s easy to get started with videos. All you need to do is pick up your phone, point it at yourself and start recording. Maybe you want to talk about a product or service that you sell, or perhaps you want to show your customers what goes on behind the scenes.
Think about the types of problems that your audience suffers from and the questions that they often ask. These are perfect topics that you can cover in your videos, as you’re able to help and deliver value through the content that you create.
You can even use videos as a tool for welcoming new customers or for saying thank you. Services such as Bonjoro (https://www.bonjoro.com), will allow you to record a video from your computer or smartphone and send it to your customers.
It’s a great opportunity to connect with a brand new customer or to say thank you to your VIP customers, just by sending a simple video message.
When you take these actions you stand out from the crowd, as you’re doing something that your competitors likely haven’t ever considered. In addition, you’re strengthening the relationship with your customers, helping to turn them into loyal brand champions.
Hopefully, you can see why video can be such a powerful tool for your business.
