Sharing knowledge can be a powerful tool for businesses. Not only can it bring in new sales opportunities, but it can also help to build a stronger brand by establishing the business as a thought leader in their industry.
Despite this, many business owners may be hesitant to share their knowledge, fearing that it will lead to a loss of business. However, by effectively sharing knowledge, businesses can differentiate themselves from their competitors and demonstrate their expertise, ultimately leading to increased trust and credibility with customers.
There are a lot of opportunities below that you could expand on.
YouTube videos
Creating and sharing YouTube videos is a great way for businesses to establish their expertise and attract new customers. By answering common questions related to their industry, plumbers (or any other business) can demonstrate their knowledge and skills, while also providing valuable information to viewers. By not "selling" on the platform and instead focusing on providing helpful and informative content, businesses can establish trust and credibility with their audience.
Sharing videos on YouTube also allows businesses to reach a wider audience, as the platform has a large user base and is easily searchable. Additionally, by including their contact information in the video's description or in the video itself, businesses can make it easy for viewers to reach out if they are interested in services.
Creating and sharing YouTube videos can be a powerful way for businesses to establish their expertise and attract new customers. By providing helpful and informative content, businesses can build trust and credibility with their audience, while also making it easy for viewers to reach out if they are interested in services.
Podcasts
Podcasts are a popular medium for education, self-help, and shared interests, and can be a great way for businesses to share their knowledge and build trust with their audience. Podcasts can be created for a relatively low cost, with the main expenses being a microphone and a hosting fee.
Podcasts allow businesses to share their knowledge and expertise in a conversational and informal format, which can help to build trust and credibility with their audience. Additionally, podcasts allow businesses to share their personality and humanize the brand, which can help to build deeper connections with listeners.
Starting a podcast can be as simple as recording a conversation with a microphone and editing it, then uploading it to hosting platforms like Spotify, Apple Podcast, or SoundCloud. There are also free and low-cost podcast production software and editing tools that can help to improve the sound quality and make it easier to edit the episode.
Podcasts are a great way for businesses to share their knowledge and build trust with their audience. They are relatively low cost, easy to produce and allow for a more informal and personal way to connect with the listeners. Podcasts can be a great addition to a business's content marketing strategy.
Books
Books are a great way for businesses to establish their authority in a marketplace and share their knowledge with a wide audience. Writing a book can take many forms, it could be a short ebook or a full-length tome of knowledge. The different options available include:
- E-books
These are digital books that can be read on electronic devices such as Kindle, tablets, or smartphones. They are easy to distribute and can reach a wide audience quickly.
- Printed books
These are physical copies of a book that can be purchased online or in bookstores. They can be an effective tool for building brand awareness and establishing authority in a marketplace.
- Audiobooks
They are a digital recording of a book that can be listened to on a wide range of devices, such as smartphones, tablets, and smart speakers.
- Self-publishing
Platforms like Amazon Kindle Direct Publishing and Lulu allow authors to publish and distribute their own books without the need for a traditional publisher.
Books can be a valuable addition to a business's content marketing strategy, and can be used to establish the business as a thought leader in their industry. They can also be used as a sales tool, by handing over a copy to new prospects during a first meeting, it can help establish trust and credibility.
Writing a book is a great way for businesses to establish their authority in a marketplace and share their knowledge with a wide audience. There are various options available, including e-books, printed books, audiobooks, and self-publishing, each with their own advantages and disadvantages. They can be used as a marketing tool, a way to establish trust and credibility with prospects and customers.
Digital product
Creating a digital product is a great way for businesses to share their knowledge and expertise with their audience. A digital product can take many forms, such as an ebook, a course, a video series, a software, an app, a template, etc.
To create a digital product, businesses should first think about the types of problems that their audience suffers from, and then create a product that addresses those problems and delivers value quickly. This way, customers will get an immediate return on their investment.
Creating digital products is quick and easy, and can be done with minimal costs. Businesses can use various tools, such as video recording software, e-book software, or course creation platforms to create their digital products. Once created, digital products can be distributed and sold online through platforms like Amazon Kindle Direct Publishing, Udemy, or a business website.
Creating a digital product is a great way for businesses to share their knowledge and expertise with their audience. By identifying the problems their audience suffers from, and creating a product that addresses those problems, businesses can deliver value quickly and provide an immediate return on investment. Digital products are easy and quick to create, with minimal costs, and can be distributed and sold online.
Courses
Creating a course is a great way for businesses to share their knowledge and expertise with their audience, but it is important to note that it is a time investment. Creating a course is not a short process, and it takes time and effort to research, create, and market the course.
The process of creating a course typically involves:
- Identifying the target audience and the problem that the course will solve
- Researching and developing the content of the course
- Creating the course materials, such as videos, presentations, and quizzes
- Testing and refining the course
- Marketing the course to reach the target audience
When done well, a course can be one of the best ways for a business to share their knowledge and build a revenue stream. Courses can be sold online through platforms like Udemy, Skillshare, or a business website. A well-marketed and high-quality course can attract a large audience and generate significant revenue for the business.
Creating a course is a great way for businesses to share their knowledge and expertise with their audience. It is a time investment, but when done well, it can be a great opportunity for businesses to create a revenue stream far beyond anything they’re currently doing in their business.
