Hey, listen up! Your brand identity is way more than just a pretty logo. Don't fall for the misconception that branding is all about design elements. It's about your strategy, story, audience, and building that sweet connection with your customers.
Brand identity is one of the first things that a potential customer will notice.
Whether you have an existing business or you are looking to start a new business, your brand identity is important. You typically only get one chance to make a great impression, so it’s important to maximize your opportunity to connect and engage with your audience.
Brand identity covers a lot more than imagery.
Your branding is made up of all of the elements that communicate who your business is and what you do for your particular audience. Telling the story of your business goes beyond an attractive logo and colour palette. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.
Think about the story of your brand.
What makes you unique and different? Why did you start your business? What is your “why”? Make sure you are featuring your story prominently on your website’s “About” page. Take some time to look at your business. Are you communicating a clear message? Pretend you are a customer…how does it feel to navigate to your website, adverts and social media?
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Why does my business need to have a brand identity?
It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.
Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.
Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.
Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.
Learn why strategy has a key influence on your brand identity and how it should always be the first step in your process
Understand how to tell your brand’s story and why a great story will help your customers to engage with your business
Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar
See how important the visual identity and design elements of your brand are when you want to make a great first impression
Learn about brand style guides and how these provide a visual reference for how your branding is used across different mediums
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